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5 things you might not know about OnePlus

Things You Have To Know About Oneplus mobile company



 In just a few years this chinese company has managed to develop a loyal fanbase by offering a good value for the money on its smartphones.Do you know,all of oneplus little secrets?Let's look at some of the most interesting little known facts and anedcotes about the brand journey.

Oneplus and oppo Have a lot in common


One plus seems to have come out of nowhere.Where is did the brand come from?It has two fathers one is the famous and popular carl pei the other is pete lau who is a former vice president of Oppo.That's probably where the idea that oneplus is a subsidiary of oppo comes from,but things are a bit more complicated than that in a nutshell BBK is the parent company behind these two brands and behind vivo as well which is interesting since to be in competition.




Altough this is not confirmed they seem to have divided the market by scale and by geographical area.Anyway,OPPO and oneplus cooperate at the production level and we can even see the fruit of their shared work particularly the with the camera of oppo R15pro being found in the oneplus.


From communication to the community

some manufacturers have large communities built over the years through different strategies but oneplus is able to distinguish itself from the others.In just few years the young chinese company has managed to create a very strong fan journey allowed it to attract attention,then it focused on transparency and communication with usera on it forums.


Even the big bosses of oneplus talk to fans directly through the forums.Few comapnies communicate with their users to feel listened to unlike other manufacturers  an providing the manufacturer wioth a solid fanbase to help boost their image and buy their products.



Oneplus came up with the term "Flagship killer"


When oneplus launched its first smartphones the oneplus one it was called flagship killer.This term has been widely used by the media and has term has been widely used by the media and has also spread to other smartphones with the same characteristics:flagship level quality with a price to kill for.In other words an incomparable quality/price ratio that drws a crowd.



Many chinese smartphones were later named flagship killers by the press particularly in the modern high end popularized by models suvh as the honor7.




Some hiccups in the Success Story

At the beginning oneplus used an invitation system but in the face of its growing popularity it opted for a more traditional way to offer it opted for a more traditional way to offer its smartphones nevertheless its advertising campaings have sometimes been problematic.In one of them,it was accused of sexism.


Another campaign contest called "smash the Past", also caused problems. The challenge was for users to smash their old smartphones on video to show how much they deserve to get a new one plus smartphone for just $1. OnePlus quickly retracted the smashing rule,instead allowing the device to be recycled instead of broken.Nevertheless,the damage was literally already done.



A contradiction between ideas and actions 


Oneplus is very proud of its community and the unwavering support of its fans.The hardcore fans still aren't resentful in the face of many disappointments for example oneplus had promised to put android nougat on the oneplus 2 and did not do it.It mounted the oneplus 5 screen upside down leading to an unfortunate jelly scrolling effect .

It cheated on benchmark testing sveral times and claims it actions weren't cheating it ended up being accused of secretly selling user data and while there wasnt any apparent wrongdoing after all the situation was handled very badly.oneplus was also hacked causing credit card payment problems for some users.



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Milan Tomic

Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.

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